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International Advertising and Communication : Current Insights and Empirical Findings
Published 2006
Deutscher Universitätsverlag
Table of Contents:
“
... portrayal of children’s
television
commercials in mainland China -- Gender portrayals and the gender...
”
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658 - General management
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English
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Springer eBooks 2005-
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Diehl, Sandra
Terlutter, Ralf
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