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Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice
Published 2012
Gabler Verlag
“
... of the Institute of Marketing,
Humboldt
University
of Berlin, Germany, and Honorary Professor, University of Vienna...
”
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Springer eBooks 2005-
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Diamantopoulos, Adamantios
Fritz, Wolfgang
Hildebrandt, Lutz
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