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SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
Table of Contents:
“
...? -- Brand Patience -- SPIKE
Spotting
-- The Upshot of a Positive SPIKE -- Finding the Lost Principle...
”
Call Number:
HF5415.1255
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