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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
“
..."Leading neuroscientists now believe that 90 percent of all
human
decisions are emotionally based...
”
Call Number:
HF5415.1255
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153 - Mental processes & intelligence
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330 - Economics
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384 - Communications; telecommunication
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650 - Management & auxiliary services
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658 - General management
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