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author_facet:"Cato, Mac"
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Go logo! a handbook to the art of
global
branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
Table of Contents:
“
... Creative Brand Warrior -- CHAPTER TWO: The Two Mega-Categories of
Global
Branding -- CHAPTER THREE...
”
Call Number:
HF5415.1255
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