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author_facet:"Castro Balaguer, Rafael"
dewey-ones:"330 - Economics"
dewey-ones:"658 - General management"
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The brand and its history : trademarks, branding and national identity
Published 2022
Routledge
“
... on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide
scholars
studying...
”
Call Number:
HF5415.1255
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330 - Economics
381 - Commerce
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658 - General management
929 - Genealogy, names & insignia
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O'Reilly
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Castro Balaguer, Rafael
Sáiz González, J. Patricio
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