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author_facet:"Cancellieri, Giulia"
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dewey-ones:"745 - Decorative arts"
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Balancing valued tradition with innovation : when your product is a beloved classic, how do you update it to attract new customers?
by
Cancellieri, Giulia
,
Ferriani, Simone
,
Cattani, Gino
Published 2023
MIT Sloan Management Review
Subjects:
“
...
Product
design / fast...
”
Call Number:
HD45
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