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Kellogg on branding in a hyper-connected world
Published 2019
John Wiley & Sons, Inc.
Table of Contents:
“
... #4: Keep Things Simple -- Key to Success #5: Involve
Senior
Management
-- Summary -- Notes -- Chapter...
”
Call Number:
HD69.B7
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381 - Commerce
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658 - General management
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Calkins, Tim
Kellogg School of Management
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Tybout, Alice M.
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