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1
by Krämer, Andreas, Burgartz, Thomas
Published 2022
Springer Fachmedien Wiesbaden
Table of Contents: “... -- Kernfunktion Kundennutzen -- Kernfunktion Pricing -- Kernfunktion Kosten -- Die Value-to-Value-Perspektive...”
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2
Published 2016
Springer International Publishing
Table of Contents: “... -- Measures to Understand and Control Customer Relationship and Loyalty -- Pricing in a VUCA World: How...”