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1
by Bruhn, Manfred
Published 1990
Gabler Verlag
Table of Contents: “... Marketingcontrolling -- 10.2 Instrumente der Marketingkontrolle -- 10.3 Instrumente des Marketing-Auditing -- Literatur...”
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2
by Bruhn, Manfred
Published 1998
Springer Berlin Heidelberg
Table of Contents: “... -- 3.5 Auditing und Umsetzungskontrolle des Quaütätsmanagements -- 4 Qualitätsbezogene...”