1 Table of Contents: “... -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations...”

2 Table of Contents: “... the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs...”

3 “... specialises in Public Relations, Media and Branding. Before coming to academia, she worked as a communications...”