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Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
by
Binder, Jochen
Published 2014
Springer Fachmedien Wiesbaden
“
...Today, most firms employ online and offline distribution channels. Customers combine
both
channels...
”
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Author: Binder, Jochen
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650 - Management & auxiliary services
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English
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Springer eBooks 2005-
1
Author
Binder, Jochen
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