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author_facet:"Bierwirth, Andreas"
dewey-ones:"380 - Commerce, communications & transportation"
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Die Fuehrung der Unternehmensmarke : Ein Ansatz zum zielgruppenorientierten Corporate Branding
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Bierwirth, Andreas
Published 2003
Peter Lang International Academic Publishing Group
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380 - Commerce, communications & transportation
658 - General management
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Bierwirth, Andreas
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