MPG.eBooks - Search Results - "International marketing"

1

by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2023

Springer Berlin Heidelberg

Table of Contents: “...Information basics of international marketing management -- Strategic international marketing...”

2

by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2005

Springer Berlin Heidelberg

Table of Contents: “...Einführung -- Internationalisierung und internationals Marketing-Management -- Grundorientierungen...”

3

Published 2009

Springer Berlin Heidelberg

Table of Contents: “... World: Managing the CUBRINTA™ Cube of Intangibles -- Hybride Medienkonzepte für das interne Marketing...”