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by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2023
Table of Contents:
“...Information basics of international marketing management -- Strategic international marketing...”Published 2023
Springer Berlin Heidelberg
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by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2005
Table of Contents:
“...Einführung -- Internationalisierung und internationals Marketing-Management -- Grundorientierungen...”Published 2005
Springer Berlin Heidelberg