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author_facet:"Batat, Wided"
product_txtF_mv:"Edward Elgar eBooks Collection Business & Economics"
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1
Youth marketing to digital natives
by
Batat, Wided
Published 2021
Edward Elgar Publishing
Table of Contents:
“
... blogging? -- 7. Advertising to digital natives: A hybrid and disruptive way to
communicate
-- 8. How...
”
Call Number:
HF5415.332.Y66
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2
Strategies for the digital customer experience : connecting customers with brands in the phygital age
by
Batat, Wided
Published 2022
Edward Elgar Publishing
“
... prediction of the evolution of customer experience and effective means of brand
communication
...
”
Call Number:
HF5415.5
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380 - Commerce, communications & transportation
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Edward Elgar eBooks Collection Business & Economics
Author
Batat, Wided
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