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Konzepte und Strategien für Omnichannel-Exzellenz : Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen
Published 2018
Springer Fachmedien Wiesbaden
“
...Arne Westermann ist Leiterdes Brand & Retail Management
Institute
@ ISM und verantwortet...
”
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Author: Böckenholt, Ingo
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381 - Commerce
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German
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Springer eBooks 2005-
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Böckenholt, Ingo
Mehn, Audrey
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Westermann, Arne
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