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author_facet:"Aydinli, Aylin" dewey-ones:"381 - Commerce"

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Can friction improve your customers' experiences?

by Bertini, Marco, Aparicio, Diego, Aydinli, Aylin
Published 2023

MIT Sloan Management Review

Call Number: HF5548.32

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381 - Commerce 658 - General management 1

Aparicio, Diego 1 Aydinli, Aylin Bertini, Marco 1

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