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The persona lifecycle : keeping people in mind throughout product design
by
Pruitt, John
Published 2006
Elsevier
Table of Contents:
“
... -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the
psychological
evidence...
”
Call Number:
HF5415.15
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330 - Economics
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620 - Engineering & allied operations
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Adlin, Tamara
Pruitt, John
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