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1
by Svane, Mikkel, Adler, Carlye
Published 2015
Jossey-Bass, a Wiley brand
“...How three guys risked everything to turn an idea into a global business...”
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2
by Benioff, Marc R.
Published 2009
Jossey-Bass
Table of Contents: “... the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New...”
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3
by Aaker, Jennifer Lynn
Published 2010
Jossey-Bass
“.... Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook...”