1 “... Administration and Health Services Management, University of Ghana Business School, Legon...”

2 Table of Contents: “... and Implications -- Chapter 5: Internal Marketing Communications in Ghana’s Public Sector: Conceptualisations...”

3 Table of Contents: “... and Ghana -- 5. Sponsorship: Practices and Benefits in Emerging Markets -- 6. Sports Communications in South...”

4 Table of Contents: “... and Direct Marketing -- Chapter 2: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3...”

5 Table of Contents: “... -- 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social...”

6 Table of Contents: “...) -- Chapter 8. Banking the Cocoa Farmer in Ghana: The Role of Mobile Technology (by Robert Ebo Hinson...”

7