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Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry inc...

by Abolfathi, Niloofar, Santamaria, Simone
Published 2020

MIT Sloan Management Review

Subjects: “...Online dating / http://id.loc.gov/authorities/subjects/sh2003001798...”