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author_facet:"Aaker, David A."
dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
product_txtF_mv:"O'Reilly"
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Brand relevance : making competitors irrelevant
by
Aaker, David A.
Published 2011
Jossey-Bass
Subjects:
“
...Technological
innovations
/ shbe...
”
Call Number:
HD69.B7
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Author
Aaker, David A.
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