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by Gronbach, Kenneth W., Moye, M. J.
Published 2017

AMACOM, American Management Association

Table of Contents: “... and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old...”

by Gronbach, Kenneth W.
Published 2008

American Management Association

Table of Contents: “... will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford...”