APA Citation

Kumar, V. (2024). Valuing Customer Engagement: Strategies to Measure and Maximize Profitability (2nd ed. 2024.). Cham: Palgrave Macmillan.

Chicago Style Citation

Kumar, V. Valuing Customer Engagement: Strategies to Measure and Maximize Profitability. 2nd ed. 2024. Cham: Palgrave Macmillan, 2024.

MLA Citation

Kumar, V. Valuing Customer Engagement: Strategies to Measure and Maximize Profitability. 2nd ed. 2024. Cham: Palgrave Macmillan, 2024.

Warning: These citations may not always be 100% accurate.