Indian Life and Health Insurance Industry A Marketing Approach

Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and an increasing awareness amongst Indians about the relevance of insurances, India offers extensive opportunities for market entry and expansion in the insurance industry. "T...

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Bibliographic Details
Main Author: Dewan, Novi
Format: eBook
Language:English
Published: Wiesbaden Gabler Verlag 2008, 2008
Edition:1st ed. 2008
Series:International Management Science
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa