IPhone and iPad apps marketing secrets to selling your iPhone and iPad apps
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't k...
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| Format: | eBook |
| Language: | English |
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Indianapolis, Ind.
Que
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy! You'll Learn How To Identify your app's unique value, target audience, and total message Understand the App Store's dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too! |
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| Physical Description: | xi, 294 pages illustrations |
| ISBN: | 0789744880 9780789744906 9780789744920 9788131746110 6612563052 128256305X 8131746119 0789744929 9781282563056 9786612563058 9780789744883 |