Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line
Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is ofte...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Waltham, MA
Morgan Kaufmann
2015
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 0128006358 0128006781 9780128006788 |