MPG.eBooks - Description: Developing B2B social communities

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Developing B2B social communities keys to growth, innovation, and customer loyalty

This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully

Bibliographic Details
Main Author:	Brooks, Margaret
Other Authors:	Lovett, John J., Creek, Sam
Format:	eBook
Language:	English
Published:	[Place of publication not identified] CA Technologies Press 2013
Subjects:	Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028 Gestion / Informatique Internet Marketing / Fast Communication En Marketing World Wide Web / Http://id.loc.gov/authorities/subjects/sh95000541 World Wide Web / Fast Business & Economics / General / Bisacsh Marketing Sur Internet Business / Data Processing / Http://id.loc.gov/authorities/subjects/sh85018264 Business / Data Processing / Fast Web Communication In Marketing / Http://id.loc.gov/authorities/subjects/sh85029077 Communication In Marketing / Fast World Wide Web / Aat Internet
Online Access:	https://learning.oreilly.com/library/view/~/978143...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully
Item Description:	Includes index
Physical Description:	xiv, 187 pages illustrations
ISBN:	9781430247142