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Design to compete

"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...

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Bibliographic Details
Main Author: Prahalad, Deepa
Other Authors: Sawhney, Ravi
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Delivers 2011
Series:FT Press Delivers elements
Subjects:
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Stratégie De Marque
Branding / Aat
Crafts & Hobbies / Folkcrafts / Bisacsh
Product Design / Fast
Art / Folk & Outsider Art / Bisacsh
Branding (marketing) / Fast
Conception De Produit
Technological Innovations / Fast
Innovations
Technological Innovations / Http://id.loc.gov/authorities/subjects/sh85133143
Product Design / Http://id.loc.gov/authorities/subjects/sh2010012117
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections-the magic that can transform a product from a utilitarian object into a rewarding and empowering experience."--Resource description page
Physical Description:[7] pages
ISBN:9780132480666

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