Brilliant marketing what the best marketers know, do and say
Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to...
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| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England
Pearson
2012
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| Edition: | 2nd ed |
| Series: | Brilliant
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.Brilliant outcomes:· Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire.· Be a master of stra |
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| Item Description: | Includes index |
| Physical Description: | xvi, 320 pages |
| ISBN: | 9780273769569 |