Big Data Understanding How Data Powers Big Business
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improv...
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| Format: | eBook |
| Language: | English |
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Hoboken
Wiley
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete |
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| Physical Description: | 242 pages |
| ISBN: | 9781118740033 9781118740002 1118740009 9781119701859 1118740033 |