| Summary: | Reflective of the interdisciplinary nature of the polling and survey industry, this handbook covers a wide range: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analysing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicised issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. We hope that the chapters in this Handbook help researchers and practitioners understand these trends, and to participate in the development of new and better approaches for measuring, modeling, and visualising public opinion and social behavior
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