Branding the nation the global business of national identity
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity
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| Format: | eBook |
| Language: | English |
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New York
Oxford University Press
2013, 2013
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity |
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| Physical Description: | 1 online resource illustrations (black and white) |
| ISBN: | 9780199363179 |