1 Table of Contents: “...’: the ethics of outsider research -- Research for Sale: moral market or moral maze? -- ‘Fiction written under...”

2 Table of Contents: “...1 Introduction -- 2 Rapport talk -- 3 Call center talk -- 4 Business meeting talk -- 5 Sales talk...”

3 Table of Contents: “... of Crowds; Chapter 7 How to Think About Behavioral Finance; Chapter 8 How to Add Value Through Research...”