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Reassessing the Relationship between Marketing and Public Relations : New Perspectives from the Philosophy of Science and History of Thought
by
Dühring, Lisa
Published 2017
Springer Fachmedien Wiesbaden
Table of Contents:
“
... -- The Philosophy of the Social
Sciences
-- The History Marketing Thought -- The History of Public Relations Thought...
”
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302 - Social interaction
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Springer eBooks 2005-
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Dühring, Lisa
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