MPG.eBooks - Search Results - "market segmentation"

1

Market Segmentation : Conceptual and Methodological Foundations

by Wedel, Michel, Kamakura, Wagner A.
Published 2000

Springer US

Table of Contents: “...1 - Introduction -- 1 The Historical Development of the Market Segmentation Concept -- 2...”

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2

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

by Leisch, Friedrich
Published 2018

Subjects: “...Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing...”

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3

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

by Leisch, Friedrich
Published 2018

Subjects: “...Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing...”

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4

An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing

by Turner, Jamie, Moxley, Chuck
Published 2021

McGraw Hill

Subjects: “...Market segmentation / fast...”

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5

Bottom of the pyramid marketing : making, shaping and developing BoP markets

Published 2018

Emerald Publishing Limited

Subjects: “...Market segmentation...”

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6

Categories in markets : origins and evolution

by Hsu, Greta
Published 2010

Emerald

Subjects: “...Market segmentation...”

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7

Health and Wellness Tourism : Emergence of a New Market Segment

Published 2015

Springer International Publishing

“... and wellness tourism, a new market segment that contributes to employment and economic growth in the new...”

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8

The fast path to corporate growth : leveraging knowledge and technologies to new market applications

by Meyer, Marc H.
Published 2007

Oxford University Press

Subjects: “...Market segmentation...”

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9

Ethnic marketing : theory, practice and entrepreneurship

by Pires, Guilherme D., Stanton, John L.
Published 2019

Routledge, Taylor and Francis Group

Subjects: “...Market segmentation / fast...”

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10

Curation nation : how to win in a world where consumers are creators : why the future of content is context

by Rosenbaum, Steven C.
Published 2011

McGraw-Hill

Subjects: “...Market segmentation / fast...”

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11

Blue Ocean Strategy, Expanded Edition

by Kim, W., Mauborgne, Renee
Published 2020

Ascent Audio

Subjects: “...Market segmentation / fast / (OCoLC)fst01010139...”

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12

Mergers and acquisitions strategy for consolidations : roll up, roll out, and innovate for superior growth and returns

by Hoffmann, Norman W.
Published 2012

McGraw-Hill

Subjects: “...Market segmentation / fast...”

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13

Marketing and sales analytics : proven techniques and powerful applications from industry leaders

by Brea, Cesar A.
Published 2014

Pearson

Subjects: “...Market segmentation / fast...”

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14

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

by Venkatesan, Rajkumar
Published 2014

Pearson Education

Subjects: “...Market segmentation / fast...”

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15

Blue Ocean Classics

by Kim, W., Mauborgne, Renee
Published 2019

Ascent Audio

Subjects: “...Market segmentation / fast / (OCoLC)fst01010139...”

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16

Equity Crowdfunding in Sports Clubs : Consumer-Oriented Strategic Marketing

by Kościółek, Szczepan
Published 2024

Taylor & Francis

Subjects: “... communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports...”

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17

Current Trends in Tourism under COVID-19 and Future Implications

by Kruczek, Zygmunt
Published 2023

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...market segmentation...”

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18

Applied Conjoint Analysis

by Rao, Vithala R.
Published 2014

Springer Berlin Heidelberg

Table of Contents: “... Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications...”

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19

Marketing your new business

by Barringer, Bruce R.
Published 2011

FTPress Delivers

Table of Contents: “... -- Segmenting the Market and Selecting a Target Market -- Segmenting the Market -- Selecting a Target Market...”

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20

Trends and Issues in Global Tourism 2008

Published 2008

Springer Berlin Heidelberg

Table of Contents: “... -- European Destination Management: Challenges for Product and Brand Management -- Emerging Market Segments...”

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