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1
Brands
and
branding
geographies
by
Pike, Andy
Published 2011
Edward Elgar
Subjects:
“
...
Brand
name products...
”
Call Number:
HF5415.1255
Read Now
2
Branding
by
Chiaravalle, Bill
,
Schenck, Barbara Findlay
Published 2019
Tantor Media, Inc.
Subjects:
“
...
Branding
(Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...
”
Call Number:
HF5415.1255
Read Now
3
Brand
Content und
Brand
Image : Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
by
Albisser, Matthias
Published 2022
Springer Fachmedien Wiesbaden
Table of Contents:
“
...Einleitung -- Marke und Markenkommunikation -- Userperspektive auf
Brand
Content: Der Uses...
”
Read Now
4
Markenführung der Zukunft: Experience
Branding
, 5-Sence-
Branding
, Responsible
Branding
,
Brand
Communitys, Storytising und E-Branding
by
Boldt, Sindia
Published 2010
Bedey & Thoms Media GmbH
Read Now
5
Internal
Branding
: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
by
Schmidt, Holger
Published 2008
Gabler Verlag
Table of Contents:
“
...Einführung -- Einführung -- Internal
Branding
: Grundlagen der innengerichteten Markenführung -- Zur...
”
Read Now
6
Ingredient
Branding
: Making the Invisible Visible
by
Kotler, Philip
,
Pfoertsch, Waldemar
Published 2010
Springer Berlin Heidelberg
Table of Contents:
“
...
Branding
Ingredients -- Basics of Ingredient
Branding
-- Intel Inside – The Ingredient
Branding
...
”
Read Now
7
Branded
Spaces : Experience Enactments and Entanglements
Published 2013
Springer Fachmedien Wiesbaden
Read Now
8
Sport-
Branding
: Mit Sport-Sponsoring zum Markenerfolg
by
Adjouri, Nicholas
,
Stastny, Petr
Published 2006
Gabler Verlag
Table of Contents:
“
... Markenmanagements -- Was ist Sport-
Branding
? -- Fallbeispiele aus der Praxis des Sport-
Brandings
-- Analyse des FC...
”
Read Now
9
Employer
Branding
: Human Resources Management für die Unternehmensführung
by
Schuhmacher, Florian
,
Geschwill, Roland
Published 2014
Gabler Verlag
Table of Contents:
“
...Management-Fokus: Human Resources -- Employer
Branding
: Die Kunst der Selbstdarstellung...
”
Read Now
10
Brand
Evolution : Moderne Markenführung im digitalen Zeitalter
Published 2011
Gabler Verlag
“
... Konsumenten auf die Markenführung in den sozialen Medien bedienen. Das vorliegende Praxishandbuch „
Brand
...
”
Read Now
11
Employer
Branding
: Verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken
by
Böttger, Eva
Published 2012
Gabler Verlag
“
... Konzept des Employer
Branding
als Bestandteil des Corporate
Branding
, welches auf den Erkenntnissen der...
”
Read Now
12
Behavioral
Branding
: Wie Mitarbeiterverhalten die Marke stärkt
Published 2012
Gabler Verlag
Table of Contents:
“
...Die Idee des Behavioral
Branding
-- Der
Brand
Behavioral Funnel -- Das Behavioral-
Branding
-Konzept...
”
Read Now
13
Brand
Attachment : Determinanten erfolgreicher Markenbeziehungen
by
Diehl, Saskia
Published 2009
Gabler Verlag
Table of Contents:
“
... Markenbeziehungen -- Empirische Analyse der Treiber und Konsequenzen von
Brand
Attachment -- Erkenntnisse zum...
”
Read Now
14
Employer
Branding
: Human Resources Management für die Unternehmensführung
by
Schuhmacher, Florian
,
Geschwill, Roland
Published 2009
Gabler Verlag
Table of Contents:
“
...Management-Fokus Human Resources -- Employer
Branding
-- Rekrutierung -- Retention -- Development...
”
Read Now
15
Sensory
Branding
: Grundlagen multisensualer Markenführung
by
Steiner, Paul
Published 2011
Gabler Verlag
“
... marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen
Brandings
...
”
Read Now
16
Brand
Communities : Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften
by
Loewenfeld, Fabian
Published 2006
Deutscher Universitätsverlag
Table of Contents:
“
...Einführung in das Forschungsfeld „
Brand
Communities“ --
Branding
, Communities und ihr theoretischer...
”
Read Now
17
Swarm
Branding
: Markenführung im Zeitalter von Web 2.0
Published 2009
VS Verlag für Sozialwissenschaften
Table of Contents:
“
... kollaborativen
Branding
: Markenführung in der Postmoderne -- Marken sind Gespräche: Über Anatomie und Diffusion...
”
Read Now
18
Leadership
Branding
: Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen
by
Grubendorfer, Christina
Published 2012
Gabler Verlag
Read Now
19
Social
Branding
: Strategien - Praxisbeispiele - Perspektiven
Published 2012
Gabler Verlag
Table of Contents:
“
...Grundlagen des Social
Branding
-- Erfolgsfaktoren im Social
Branding
-- Branchenspezifisches Social...
”
Read Now
20
Behavioral
Branding
: Wie Mitarbeiterverhalten die Marke stärkt
Published 2009
Gabler Verlag
Table of Contents:
“
...Die Idee des Behavioral
Branding
-- Behavioral
Branding
als Führungsansatz -- Markenidentität als...
”
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Leal Filho, Walter
37
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22
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8
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7
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7
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7
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7
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6
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6
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6
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6
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6
International Finance Corporation
6
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6
Mark, David
6
Martínez-López, Francisco J.
6
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6
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6
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6
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6
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6
SpringerLink (Online service)
6
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6
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6
van den Brand, Mark
6
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5
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5
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5
Brand, Alexander
5
Brand, Thomas
5
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5
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5
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5
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5
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5
Huber, Frank
5
Immerschitt, Wolfgang
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Kiddon, Joan
5
Light, Larry
5
Neumeier, Marty
5
Olsson, Fredrik
5
Organisation for Economic Co-operation and Development
5
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5
Raposo, Daniel
5
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5
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5
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5
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United States Agency for Healthcare Research and Quality
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5
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5
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4
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4
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4
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4
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4
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4
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4
Buck, Martin
4
Canavor, Natalie
4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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