MPG.eBooks - Search Results - "Palgrave Studies in Marketing, Organizations and Society"

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1

Visualizing Marketing : From Abstract to Intuitive

by Kucuk, S. Umit
Published 2023

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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2

The Customer Asset : Understanding and Managing its Value

by Bendle, Neil, Wang, Shane
Published 2023

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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3

Maladaptive Consumer Behavior : Theory, Research, and Intervention

Published 2024

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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4

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

by Smith, Trevor A.
Published 2022

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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5

Contemporary Trends in Marketing : Problems, Processes and Prospects

Published 2023

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”