MPG.eBooks - Search Results - "Palgrave Studies in Marketing, Organizations and Society"

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1

Godfather Marketing : Prophecies for the Markets of the Future

by Guido, Gianluigi
Published 2024

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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2

Maladaptive Consumer Behavior : Theory, Research, and Intervention

Published 2024

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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3

Visualizing Marketing : From Abstract to Intuitive

by Kucuk, S. Umit
Published 2023

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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4

Contemporary Trends in Marketing : Problems, Processes and Prospects

Published 2023

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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5

The Customer Asset : Understanding and Managing its Value

by Bendle, Neil, Wang, Shane
Published 2023

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

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6

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

by Smith, Trevor A.
Published 2022

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”

7

From Marking Products to Marketing Brands : A Legal Perspective on the History of Brand Marketing

by Petty, Ross D.
Published 2024

Palgrave Macmillan

“...Palgrave Studies in Marketing, Organizations and Society...”