MPG.eBooks - Search Results

1

Customizing social media marketing

by Schulze, Christian, Schöler, Lisa, Skiera, Bernd
Published 2015

MIT

Subjects: “...Social media / Marketing...”

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2

Mediaplanung : Methodische Grundlagen und praktische Anwendungen

by Unger, Fritz, Fuchs, Wolfgang, Michel, Burkard
Published 2013

Springer Berlin Heidelberg

Subjects: “...Media Planning...”

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3

Social media in the marketing context : a state of the art analysis and future directions

by Plume, Cherniece J., Dwivedi, Yogesh Kumar, Slade, Emma L.
Published 2017

Chandos Publishing

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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4

Transmedia marketing : from film and TV to games and digital media

by Zeiser, Anne
Published 2015

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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5

Selling electronic media

by Shane, Ed
Published 1999

Focal Press

Subjects: “...Selling / Mass media / fast...”

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6

Think like a rock star : how to create social media and marketing strategies that turn customers into fans

by Collier, Mack
Published 2013

McGraw-Hill Education

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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7

Marketing in the round : how to develop an integrated marketing campaign in the digital era

by Dietrich, Gini
Published 2012

Que

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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8

Web 2.0 : Neue Perspektiven für Marketing und Medien

Published 2008

Springer Berlin Heidelberg

Subjects: “...Media Planning...”

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9

Digital marketing analytics : making sense of consumer data in a digital world

by Hemann, Chuck, Burbary, Ken
Published 2018

Pearson Education

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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10

Social eCommerce

by Spencer, Stephan M.
Published 2014

O'Reilly Media

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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11

Social media marketing for dummies : eLearning kit

by Khare, Phyllis
Published 2012

Wiley

Subjects: “...Social media / Marketing...”

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12

Employer branding for competitive advantage : models and implementation strategies

Published 2021

CRC Press

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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13

The social media marketing book

by Zarrella, Dan
Published 2010

O'Reilly

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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14

Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling

by Bischopinck, Yvonne, Ceyp, Michael
Published 2007

Springer Berlin Heidelberg

Subjects: “...Media Planning...”

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15

Das Social Media Marketing Buch

by Zarrella, Dan
Published 2012

O'Reilly

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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16

Perspektiven für die Publikumszeitschrift

Published 2007

Springer Berlin Heidelberg

Subjects: “...Media Planning...”

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17

Storytelling across worlds : transmedia for creatives and producers

by Dowd, Tom
Published 2013

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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18

Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a...

by Orozco, David
Published 2016

Massachusetts Institute of Technology

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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19

Data-driven marketing and social media

by Bostic, Farrah
Published 2014

O'Reilly Media

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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20

Social media marketing im B2B

by Beilharz, Felix
Published 2014

O'Reilly Verlag GmbH

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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