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dewey-ones:"658 - General management"
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1
Brand Purpose : Wie Marken nachhaltig Wert schaffen
Published 2022
Schäffer-Poeschel
Subjects:
“
...Internet
marketing
...
”
Read Now
2
Social-Media-Kommunikation entlang der Customer Journey : Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten
by
Hopf, Gregor
Published 2021
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
3
Praxiswissen Online-Marketing : Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO
by
Lammenett, Erwin
Published 2021
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
4
Grundlagen der Onpage-Optimierung : Wie Sie suchmaschinenoptimierte Webseiten erstellen – und auf den obersten Plätzen landen
by
Petrov, Sebastian
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
5
Grundlagen der Offpage-Optimierung : Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co
by
Sünderhauf, Vincent
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
6
E-Mail-Marketing kompakt : E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
by
Kreutzer, Ralf T.
Published 2021
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
7
Marketing Communication Policies
by
Busch, Rainer
,
Seidenspinner, Margarete
,
Unger, Fritz
Published 2007
Springer Berlin Heidelberg
Subjects:
“
...Internet
marketing
...
”
Read Now
8
Brilliant marketing plans : what to know and do to make a successful plan
by
Linton, Ian
Published 2011
Prentice Hall
Subjects:
“
...
Marketing
/ Planning...
”
Call Number:
HF5415.13
Read Now
9
Green Marketing : Erfolgsstrategien für kleine und mittelständische Unternehmen
by
Weigand, Heiner
Published 2022
Haufe
Subjects:
“
...Internet
marketing
...
”
Read Now
10
Understanding interactive network branding in SME firms
by
Koporcic, Nikolina
,
Törnroos, Jan-Åke
Published 2019
Emerald Publishing Limited
Subjects:
“
...Interactive
marketing
...
”
Call Number:
HF5415.1264
Read Now
11
Data-driven marketing content : a practical guide
by
Wilson, Lee
Published 2019
Emerald Publishing Limited
Subjects:
“
...
Marketing
/ Data processing...
”
Call Number:
HF5415.2
Read Now
12
Digital Connection : Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele
by
Kruse Brandão, Tanja
,
Wolfram, Gerd
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
13
Marke und digitale Medien : Der Wandel des Markenkonzepts im 21. Jahrhundert
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
14
Digitale Markenführung : Digital Branding in Zeiten divergierender Märkte
by
Kilian, Karsten
,
Kreutzer, Ralf T.
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...Internet
marketing
...
”
Read Now
15
Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
by
Ozuem, Wilson
,
Willis, Michelle
Published 2022
Springer International Publishing
Subjects:
“
...Internet
marketing
...
”
Read Now
16
Fusion for profit : how marketing and finance can work together to create value
by
Jagpal, Sharan
Published 2008
Oxford University Press
Subjects:
“
...
Marketing
/ Management...
”
Call Number:
HF5415
Read Now
17
Digitales Bewegtbild im Media-Mix : Grundlagen, Herausforderungen und Planungsbeispiele
by
Henkel, Almudena
,
Merheim, Jens
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Branding (
Marketing
)...
”
Read Now
18
Ganzheitliche Markenpositionierung : Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix
by
Kallweit, Barbara
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Branding (
Marketing
)...
”
Read Now
19
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Published 2018
Emerald Publishing Limited
Subjects:
“
...Branding (
Marketing
)...
”
Call Number:
HF5415
Read Now
20
The Palgrave Handbook of Interactive Marketing
Published 2023
Palgrave Macmillan
Subjects:
“
...Internet
marketing
...
”
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Classification: 658 - General management
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658 - General management
381 - Commerce
1,639
330 - Economics
1,116
302 - Social interaction
421
300 - Social sciences
241
331 - Labor economics
239
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338 - Production
228
659 - Advertising & public relations
223
500 - Natural sciences & mathematics
218
670 - Manufacturing
166
006 - Special computer methods
162
000 - Computer science, information & general works
161
650 - Management & auxiliary services
140
745 - Decorative arts
129
384 - Communications; telecommunication
83
005 - Computer programming, programs & data
77
380 - Commerce, communications & transportation
76
158 - Applied psychology
71
610 - Medicine & health
50
333 - Economics of land & energy
49
620 - Engineering & allied operations
49
320 - Political science
47
600 - Technology
47
700 - The arts; fine & decorative arts
47
332 - Financial economics
43
363 - Other social problems & services
43
001 - Knowledge
42
153 - Mental processes & intelligence
31
900 - History & geography
28
370 - Education
25
741 - Drawing & drawings
24
140 - Specific philosophical schools
23
303 - Social processes
21
025 - Library operations
18
740 - Drawing & decorative arts
18
791 - Public performances
18
100 - Philosophy & psychology
17
340 - Law
17
519 - Probabilities & applied mathematics
16
580 - Plants (Botany)
16
170 - Ethics
14
004 - Data processing & computer science
12
576 - Genetics & evolution
12
361 - Social problems & social welfare in general
11
304 - Factors affecting social behavior
9
630 - Agriculture & related technologies
9
800 - Literature & rhetoric
9
150 - Psychology
8
155 - Differential & developmental psychology
8
368 - Insurance
8
770 - Photography, photographs & computer art
8
382 - International commerce
7
780 - Music
7
657 - Accounting
6
011 - Bibliographies
5
200 - Religion
5
336 - Public finance
5
374 - Adult education
5
400 - Language
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530 - Physics
5
551 - Geology, hydrology & meteorology
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5
781 - General principles & musical forms
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581 - Specific topics in natural history
4
621 - Applied physics
4
720 - Architecture
4
808 - Rhetoric & collections of literature
4
070 - News media, journalism & publishing
3
297 - Islam, Babism & Bahai Faith
3
301 - Sociology & anthropology
3
352 - General considerations of public administration
3
410 - Linguistics
3
510 - Mathematics
3
651 - Office services
3
794 - Indoor games of skill
3
174 - Occupational ethics
2
305 - Social groups
2
350 - Public administration & military science
2
371 - Schools & their activities; special education
2
641 - Food & drink
2
796 - Athletic & outdoor sports & games
2
274 - History of Christianity in Europe
1
339 - Macroeconomics & related topics
1
342 - Constitutional & administrative law
1
362 - Social welfare problems & services
1
388 - Transportation; ground transportation
1
394 - General customs
1
398 - Folklore
1
520 - Astronomy & allied sciences
1
540 - Chemistry & allied sciences
1
612 - Human physiology
1
616 - Diseases
1
629 - Other branches of engineering
1
647 - Management of public households
1
660 - Chemical engineering
1
668 - Technology of other organic products
1
688 - Other final products & packaging
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769 - Prints
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778 - Fields & kinds of photography
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2,552
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2,516
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29
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9
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Springer eBooks 2005-
2,577
O'Reilly
1,662
Springer Book Archives -2004
571
Directory of Open Access Books
190
Emerald Business, Management and Economics eBook Collection Archive
81
Nomos
58
more ...
OAPEN
11
Oxford University Press
9
National Center for Biotechnology Information
8
Edward Elgar eBook Archive
7
Elsevier ScienceDirect eBooks
2
MIT Press eBook Archive
2
Oxford Handbook Online
2
ACS Advances in Chemistry
1
Duncker & Humblot Wirtschaftswissenschaften 1996-2005
1
Editoria Italiana Online
1
Elsevier Handbooks in Economics
1
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1
World Bank E-Library Archive
1
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Author
Bruhn, Manfred
42
Kreutzer, Ralf T.
41
SpringerLink (Online service)
41
Kuß, Alfred
24
Kleinaltenkamp, Michael
22
Kotler, Philip
21
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Meffert, Heribert
20
Esch, Franz-Rudolf
18
Unger, Fritz
17
Heinemann, Gerrit
16
Woodside, Arch G.
15
Zanger, Cornelia
15
Burmann, Christoph
14
Errichiello, Oliver
14
Plinke, Wulff
14
Luppold, Stefan
13
Steiner, Paul
13
Tomczak, Torsten
13
Turner, Jamie
13
Backhaus, Klaus
12
Baumgarth, Carsten
12
Huber, Frank
12
Libert, Barry
12
Malhotra, Naresh K.
12
Scott, David Meerman
12
Herrmann, Andreas
11
Kirchgeorg, Manfred
11
Spector, Jon
11
Miller, Michael
10
Weiss, Alan
10
Zschiesche, Arnd
10
Brunner, Robert
9
Eckert, Werner
9
Ellenrieder, Peter
9
Emery, Stewart
9
Raab, Gerhard
9
Weiber, Rolf
9
Berekoven, Ludwig
8
Diamond, Stephanie
8
Gutenberg, Erich
8
Hall, Russ
8
Keuper, Frank
8
Kollmann, Tobias
8
Lammenett, Erwin
8
Langner, Tobias
8
Sarstedt, Marko
8
Spindler, Gerd-Inno
8
Ternès, Anabel
8
Adeola, Ogechi
7
Belk, Russell W.
7
Bretzke, Wolf-Rüdiger
7
Enge, Eric
7
Erichson, Bernd
7
Keller, Bernhard
7
Kühnapfel, Jörg B.
7
Martínez-López, Francisco J.
7
Ratten, Vanessa
7
Reichwald, Ralf
7
Reinecke, Sven
7
Shah, Reshma
7
Wildner, Raimund
7
Zentes, Joachim
7
Barth, Klaus
6
Beilharz, Felix
6
Brogan, Chris
6
Busche, Laura
6
Cario, Jennifer Evans
6
Cliquet, Gérard
6
Gudehus, Timm
6
Hilbig, Heino
6
Hinterhuber, Hans-H.
6
Homburg, Christian
6
Immerschitt, Wolfgang
6
Kartajaya, Hermawan
6
Knoll, Thorsten
6
Kochhan, Christoph
6
Link, Jörg
6
Matzler, Kurt
6
Olbrich, Rainer
6
Rainsberger, Livia
6
Schmidt, Holger J.
6
Spotts, Harlan E.
6
Steger, Jim
6
Swoboda, Bernhard
6
Terstiege, Meike
6
Unger, Alexander
6
Vossebein, Ulrich
6
Walsh, Gianfranco
6
Windsperger, Josef
6
Zarrella, Dan
6
Zerfaß, Ansgar
6
Zerres, Christopher
6
Zupancic, Dirk
6
Ahlert, Dieter
5
Albers, Sönke
5
Banfield, Richard
5
Becker, Roman
5
Berndt, Ralph
5
Carter, Brian
5
Ceyp, Michael
5
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