1
Published 1995
Gabler Verlag
Table of Contents: ...Erster Teil Begriff und Grundlagen des Internen Marketing -- Internes Marketing als...

2
by Ahmed, Pervaiz K.
Published 2004
Elsevier Butterworth-Heinemann

3
Published 1999
Gabler Verlag
Table of Contents: ...Internes Marketing als Forschungsgebiet der Marketingwissenschaft — Eine Einführung in die...

4
by Ryans, John K.
Published 2008
Edward Elgar
... Communications: An Analytical Approach', International Marketing Review, 8 (2), 18-30 -- Lee C. Simmons...

5
by Zou, Shaoming
Published 2011
Emerald
Table of Contents: ...International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou...

6
by Meissner, Hans G.
Published 1990
Springer Berlin Heidelberg
Table of Contents: ... towards International Marketing -- 2. Aspects of the Design of International Transfer Processes -- 3...

7
by Michaelis, Manuel
Published 2009
Gabler Verlag
...Internes Marketing gilt als etablierter Managementansatz, um das Verhalten interner Zielgruppen...

8
by Hoeller, Peter
Published 1994
OECD Publishing
...This paper summarizes the content of the EC's internal market programme and progress made in its...

9
by Brodbeck, Heinz
Published 2013
Nomos Verlagsgesellschaft mbH & Co. KG

10
by Zou, Shaoming
Published 2015
Emerald
Table of Contents: ..., classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir...

11
by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2023
Springer Berlin Heidelberg
Table of Contents: ...Information basics of international marketing management -- Strategic international marketing...

12
by Rialp, Alex
Published 2007
Elsevier JAI
Table of Contents: ...Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert...

13
by Griffith, David A.
Published 2011
Edward Elgar
...pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3...

14
by Jain, Subhash C.
Published 2003
Edward Elgar
... examine the current status and future direction of research in international marketing. The result of a...

16
Published 2024
Palgrave Macmillan
Table of Contents: ...: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand...

17
by Morisset, Jacques
Published 2003
World Bank

18
by Sinkovics, Rudolf R.
Published 2009
Emerald
Table of Contents: ... of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle...

19
by Syrpis, Phil
Published 2012
Cambridge University Press
Table of Contents: ...Theorising the relationship between the judiciary and the legislature in the EU internal market...

20
by Bertoli, Giuseppe
Published 2012
Edward Elgar Pub. Ltd
... their international marketing and suggest policies that might strengthen these efforts. This original work will prove...