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by Shendy, Riham
Published 2011
Published 2011
The International Bank for Reconstruction and Development/The World Bank
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Published 2022
Table of Contents:
“... in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand...”
Springer International Publishing
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- 2