MPG.eBooks - Search Results - "Behavioral Economics"

1

In-store Mobile Marketing-Kommunikation : Empirische Analysen von Determinanten aus Konsumentensicht

by Stafflage, Marcel
Published 2016

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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2

Corporate Nudging : Chancen und Risiken

by Hoque, Cameli
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral Economics...”

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3

Risiko im Management : 100 Fehler, Irrtümer, Verzerrungen und wie man sie vermeidet

by Glaser, Christian
Published 2019

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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4

Unsicherheiten der Beschaffung bei IPS² und PBC : Die Wirkung von Signalen des Anbieters in der Kaufentscheidung

by Elmazoski, Jeff
Published 2019

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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5

Automated Pattern Recognition of Communication Behaviour in Electronic Business Negotiations

by Kaya, Muhammed Fatih
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral Economics...”

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6

H2H Marketing : Case Studies on Human-to-Human Marketing

Published 2023

Springer International Publishing

Subjects: “...Behavioral Economics...”

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7

Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales

Published 2022

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral Economics...”

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8

Ein Geschäftsmodell für Logistikdienstleister im Umfeld von KMU : Wettbewerbsvorteile durch horizontale Kooperation und Revenue-Sharing

by Özsucu, Özhan
Published 2016

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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9

Die Entwicklung eines haptischen Planspiels für den Bereich Beschaffung und die Untersuchung des Lerneffektes

by Thiemann, Jörg
Published 2020

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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10

Preispsychologie : In vier Schritten zur optimierten Preisgestaltung

by Husemann-Kopetzky, Markus
Published 2020

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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11

Halal aus Sicht der muslimischen Bevölkerung : Eine Studie über kaufentscheidende Werte, Motive und Einstellungen

by Senitza, Felicitas, Jungmair, Julia Anna, Pöchtrager, Siegfried
Published 2020

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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12

Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz

by Warwitz, Claudius
Published 2016

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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13

Fostering Recovery Through Metaverse Business Modelling : Interdisciplinary Perspectives on an Emerging Paradigm Shift

Published 2023

Springer Nature Switzerland

Subjects: “...Behavioral Economics...”

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14

Die Gestaltung unternehmerischer Anreizsysteme aus verhaltenswissenschaftlicher Perspektive

by Willenbacher, Patrick
Published 2017

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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15

Effectuation als Startup-Entscheidungslogik : Einflussfaktoren auf die Entscheidungsfindung in jungen Unternehmen

by Reh, Sebastian
Published 2020

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral economics...”

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16

The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours

Published 2022

Springer International Publishing

Subjects: “...Behavioral Economics...”

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17

Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Published 2023

Springer International Publishing

Subjects: “...Behavioral Economics...”

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18

Behavioral Decision Theory : Psychological and Mathematical Descriptions of Human Choice Behavior

by Takemura, Kazuhisa
Published 2014

Springer Japan

Subjects: “...Behavioral economics...”

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19

Consumer Casualties : Exploring the Economics of Habit, Information, and Uncertainty in Japan

by Wan, Junmin
Published 2014

Palgrave Macmillan US

Subjects: “...Behavioral economics...”

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20

Künstliche Intelligenz und Intuition : Robuste und nachhaltige Entscheidungen in digitalen Arbeitswelten

by Moring, Andreas
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Behavioral Economics...”

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