1 Table of Contents: “... / Mark Gatto and Jamie L. Callahan -- 13. Media semiotics: Analysing the myth of the corporate superwoman...”

2 Table of Contents: “... and Antonio S. Williams -- Self-presentation / Bo Li -- Semiotics / Jung Woo Lee -- Serious leisure / Richard...”

3 “... ideas from literary theory to examine how advertising can be understood, as well as consider semiotic...”