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by Etter, Claudia Malhotra Kubowicz. Arvind Malhotra. Gerald Kane C. Terri Griffith L. Ashish Goel. Johan Bollen. Cornelius Puschmann. Timm Sprenger O. Isabell Welpe M. Michael
Published 2016
“... an insight into their daily lives. In many ways, they used Twitter as a brand-building platform...”Published 2016
MIT Sloan Management Review