1 “...While the classical theory of financial mathematics is discussed, the authors provide a thorough...”

2 Table of Contents: “...; UNANSWERED QUESTIONS; DISCUSSION BEGINS; QUICK DECISIONS; NO OBVIOUS SOLUTION; THE CLASSIC DEAD END...”

3 Table of Contents: “...? -- Streamline Core Business -- Opportunities in New Service Sectors -- Battle of the Business Models -- 4.8...”

4 “... the world with its brilliant strategies for prevailing against opponents. At the core of this classic...”

5

6 Table of Contents: “... -- Designing a positioning strategy -- Considering other core strategies -- Simplicity marketing -- Quality...”