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dewey-ones:"659 - Advertising & public relations"
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1
Commercial advertising : six lectures at the London school of economics and political science (University of London)
by
Russell, Thomas
Published 2013
Routledge
Table of Contents:
“
...Lecture 1. The
economic
justification of advertising -- lecture 2. Advertising : its functions...
”
Call Number:
HF5823
Read Now
2
Peer-to-Peer Video : The Economics, Policy, and Culture of Today's New Mass Medium
Published 2008
Springer New York
Table of Contents:
“
...Peer-to-Peer:
Economics
-- The
Economics
of User Generated Content and Peer-to-Peer: The Commons...
”
Read Now
3
Proceedings of the 10th International Conference on Business, Accounting, Finance and
Economics
(BAFE 2022)
Published 2023
Atlantis Press
“
...Advances in
Economics
, Business and Management Research...
”
Read Now
4
The Global Cybercrime Industry : Economic, Institutional and Strategic Perspectives
by
Kshetri, Nir
Published 2010
Springer Berlin Heidelberg
Table of Contents:
“
..., and Countermeasures -- Simple
Economics
of Cybercrime and the Vicious Circle -- An Institutional Perspective...
”
Read Now
5
Broadband as a Video Platform : Strategies for Africa
Published 2014
Springer International Publishing
Table of Contents:
“
... Technologies for Rural Development in Africa -- 11 The
Economic
Impact of Telecommunications in Senegal -- 12...
”
Read Now
6
Grundlagen der Medienwirtschaft : Algorithmen und Medienmanagement
by
Zydorek, Christoph
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Economics
...
”
Read Now
7
Advertising and the transformation of screen cultures
by
Florin, Bo
,
Vonderau, Patrick
,
Zimmermann, Yvonne
Published 2021
Amsterdam University Press
Subjects:
“
...BUSINESS &
ECONOMICS
/ Advertising & Promotion...
”
Call Number:
HF6146.M68
Read Now
8
Advertising and differentiated products
by
Heene, Aimé
Published 2001
Emerald
Subjects:
“
...Business &
Economics
/ Strategic Planning / bisacsh...
”
Call Number:
HF5823
Read Now
9
Einführung in die neue Ökonomie der Medienmärkte : Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte
by
Dewenter, Ralf
,
Rösch, Jürgen
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Economic
policy...
”
Read Now
10
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
11
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
12
Medienrechtsbewertung : Der Wert audiovisueller Medienrechte im dualen Rundfunksystem
by
Brösel, Gerrit
Published 2002
Deutscher Universitätsverlag
Subjects:
“
...Financial
Economics
...
”
Read Now
13
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2011
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
14
The digital handshake : seven proven strategies to grow your business using social media
by
Chaney, Paul
Published 2009
Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
15
SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
Subjects:
“
...BUSINESS &
ECONOMICS
/ Management Science / bisacsh...
”
Call Number:
HF5415.1255
Read Now
16
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
Subjects:
“
...Business &
Economics
/ Advertising & Promotion / bisacsh...
”
Call Number:
HF5826
Read Now
17
Neu gestalteter elektronischer Geschäftsverkehr : Einzelhandel und E-Commerce in China
by
Gai, Sharon
Published 2023
Springer Nature Singapore
Subjects:
“
...Asia /
Economic
conditions...
”
Read Now
18
Ecommerce Reimagined : Retail and Ecommerce in China
by
Gai, Sharon
Published 2022
Palgrave Macmillan
Subjects:
“
...Asia /
Economic
conditions...
”
Read Now
19
Transitioned Media : A Turning Point into the Digital Realm
Published 2010
Springer New York
Subjects:
“
...
Economic
policy...
”
Read Now
20
The New World of Transitioned Media : Digital Realignment and Industry Transformation
Published 2015
Springer International Publishing
Subjects:
“
...
Economic
policy...
”
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
330 - Economics
125
658 - General management
110
381 - Commerce
80
302 - Social interaction
48
331 - Labor economics
26
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23
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20
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17
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12
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11
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7
650 - Management & auxiliary services
6
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3
170 - Ethics
3
303 - Social processes
3
332 - Financial economics
3
000 - Computer science, information & general works
2
153 - Mental processes & intelligence
2
745 - Decorative arts
2
011 - Bibliographies
1
155 - Differential & developmental psychology
1
174 - Occupational ethics
1
333 - Economics of land & energy
1
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1
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1
629 - Other branches of engineering
1
800 - Literature & rhetoric
1
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171
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9
Collection
O'Reilly
137
Springer eBooks 2005-
26
Emerald Business, Management and Economics eBook Collection Archive
14
Springer Book Archives -2004
2
JSTOR Open Access Books
1
Author
Breakenridge, Deirdre
6
Scott, David Meerman
5
Solis, Brian
5
Geddes, Brad
3
Ng, Deborah
3
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2
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2
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2
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2
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2
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2
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2
Jacobson, Howie
2
Krueger, Richard
2
Levy, Justin R.
2
Martínez-López, Francisco J.
2
Noam, Eli M.
2
Ries, Al
2
Roberts-Bowman, Sarah
2
Romenti, Stefania
2
Seda, Catherine
2
Stareva, Iliyana
2
Trout, Jack
2
Zydorek, Christoph
2
Advertising Research Foundation
1
Allen, Cyrus
1
Allen, Kevin
1
Ansell, Jeff
1
Barger, Christopher
1
Bartel Sheehan, Kim
1
Bates, Suzanne
1
Baye, Michael R.
1
Bhargava, Rohit
1
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1
Bickerton, Pauline
1
Black, Kris
1
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1
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1
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1
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1
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1
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1
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1
Buss, Anna
1
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1
Calcott, Lori
1
Campbell, Steven
1
Capo, Francesca
1
Cehrs, Adele
1
Cervellon, Marie-Cécile
1
Chen, Fanyu
1
Chritton, Susan
1
Church, Geno
1
Clarke-Epstein, Chris
1
Cockrum, Jim
1
Collister, Simon
1
Coombs, W. Timothy
1
Cordell, Greg
1
Counterman, Tara
1
Crain, Matthew
1
Crookes, Adrian
1
David, John P.
1
Davis, Harold
1
Delahaye Paine, Katie
1
Dempster, Craig
1
Dew, Robert
1
Dewenter, Ralf
1
Di Pietro, Francesca
1
Dilenschneider, Robert L.
1
Estanyol Casals, Elisenda
1
Farmer, Jennifer R.
1
Feinleib, David
1
Fertik, Michael
1
Fisher-Buttinger, Claudia
1
Florin, Bo
1
Fombrun, Charles J.
1
Foster, Chris
1
Frandsen, Finn
1
Franklin, Adam
1
Friedrichsen, Mike
1
Fullerton, Jami A.
1
Gates, Stephen
1
Geoghegan, Michael W.
1
Giguáere, Eric
1
Giguère, Eric
1
Gioglio, Jessica
1
Gitomer, Jeffrey
1
Golin, Al
1
Gopalakrishnan, Badri Narayanan
1
Grüblbauer, Johanna
1
Gupta, Ashish
1
Hall, Stacey
1
Hans, René
1
Haric, Peter
1
Harvey, David
1
Hatch, Mary Jo
1
Hays, Catharine
1
Heene, Aimé
1
Holdren, Anastasia
1
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