1 “... in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means...”

2 Subjects: “...Web 2.0...”

3 Subjects: “...Web 2.0...”

4

5 Table of Contents: “...What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs...”

6 Subjects: “...World Wide Web 2.0 / gnd / http://d-nb.info/gnd/7548364-6...”

7 Table of Contents: “...-Marketing -- Online-PR -- Social-Media-Marketing, Web 2.0 und Co -- Mobiles Internet und Mobile-Marketing...”

8 Table of Contents: “...-Marketing -- Online-PR -- Social-Media-Marketing, Web 2.0 und Co -- Mobiles Internet und Mobile-Marketing...”

9 Table of Contents: “...-Marketing -- Online-PR -- Social-Media-Marketing, Web 2.0 und Co -- Mobiles Internet und Mobile-Marketing...”

10 Table of Contents: “... for Government Communicators; Chapter 7: Web 2.0; Chapter 8: Strategic Communication Planning; Chapter 9: Ethics...”

11 Table of Contents: “... Zeitalter von Web 2.0 -- 2. Journalistische Darstellungsformen -- 3. Für Crossmedia-Produkte kreativ texten...”

12 Table of Contents: “... Internetrevolution -- Strategische Positionierung auf Informations- und Medienmärkten -- Web 2.0 und digitale...”

13

14 “...Digitization and Web 2.0 have brought about continuous change from traditional media management...”

15 “... rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape...”