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1
by Breakenridge, Deirdre
Published 2012
FTPress Delivers
“...Powerful public relations strategies for success (collection)...”
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2
by Foster, Chris
Published 2016
Wiley
Table of Contents: “...Intro -- Reputation Strategy and Analytics in a Hyper-Connected World -- Contents...”
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3
by Ozuem, Wilson, Willis, Michelle
Published 2022
Palgrave Macmillan
“...Online brand communities (OBCs) are hugely important in the development of marketing strategy...”
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4
by Farmer, Jennifer R.
Published 2017
Berrett-Koehler Publishers
“... how modest your budget, you can build a cost-effective communications strategy that will help you...”
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5
by Trout, Jack
Published 1996
McGraw-Hill
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6
by Wright, Travis, Snook, Chris J.
Published 2017
Wiley
Table of Contents: “... organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social...”
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7
by Hatch, Mary Jo
Published 2008
Jossey-Bass
Subjects: “...Stratégie de marque...”
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8
Published 2014
Springer International Publishing
Table of Contents: “...Preface -- Foreword -- 1 Introduction -- 2 Media Entertainment as Development Strategy -- 3 Let...”
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9
by Moseley, Matthew L.
Published 2021
Productivity Press
“...Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley...”
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10
by Kucuk, S. Umit
Published 2023
Palgrave Macmillan
Subjects: “...Business Strategy and Leadership...”
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12
by Kelsen, Keith
Published 2010
Focal Press
“...Implement a successful content strategy that optimizes the return-on-message performance of your...”
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13
by Diermeier, Daniel
Published 2011
McGraw Hill-Ascent Audio
“...Strategies for building your company's most valuable asset...”
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14
by Nahai, Nathalie
Published 2017
Pearson Education
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15
by Chua, Perry
Published 2011
Rockport Publishers
Subjects: “...Stratégie de marque...”
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16
Published 2024
Springer Nature Switzerland
Subjects: “...Business Strategy and Leadership...”
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17
by Sens, Bastian
Published 2019
Springer Fachmedien Wiesbaden
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18
by Chaney, Paul
Published 2009
Wiley & Sons
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19
by Plummer, Joseph Thornton
Published 2007
John Wiley & Sons
Table of Contents: “...Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies...”