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dewey-ones:"381 - Commerce"
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1
Big
data
marketing : engage your customers more effectively and drive value
by
Arthur, Lisa
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
... and the CIO; Chapter 8 Step Three: Untangle the Data Hairball; Start with Talent; Silos Can Threaten
Big
Data
...
”
Call Number:
HF5415.13
Read Now
2
The
big
data
-driven business : how to use big data to win customers, beat competitors, and boost profits
by
Glass, Russell
Published 2014
Wiley
Table of Contents:
“
...The
Big
Data
-Driven Business: How to Use
Big
Data
to Win Customers, Beat Competitors, and Boost...
”
Call Number:
HF5415.1265
Read Now
3
Open and
Big
Data
Management and Innovation...
Published 2015
Springer International Publishing
Read Now
4
E-Commerce
Big
Data
Mining and Analytics
by
Cao, Jie
Published 2023
Springer Nature Singapore
Table of Contents:
“
...Introduction to e-commerce
big
data
mining and analytics -- Acquisition and preprocessing of e...
”
Read Now
5
Harness oil and gas
big
data
with analytics : optimize exploration and production with data driven models
by
Holdaway, Keith R.
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
... Studies Notes -- Chapter 10:
Big
Data
: Structured and Unstructured Exploration and Production Value...
”
Call Number:
HD9560.4
Read Now
6
Life after Google : the fall of Big Data and the rise of the Blockchain economy
by
Gilder, George F.
Published 2018
Tantor Audio
Call Number:
HC107.C23
Read Now
7
Always on : digital brand strategy in a big data world
by
Øverland, Arve Peder
Published 2018
Gildan Audio
Subjects:
“
...
Big
data
/ http://id.loc.gov/authorities/subjects/sh2012003227...
”
Call Number:
HF5548.32
Read Now
8
The invisible brand : marketing in the age of automation, big data, and machine learning
by
Ammerman, William
Published 2019
McGraw-Hill Education
Call Number:
HF5415
Read Now
9
Current state of
big
data
use in retail supply chains
by
Barratt, Mark
Published 2014
Council of Supply Chain Management Professionals
Subjects:
“
...
Big
data
/ fast...
”
Call Number:
HD30.215
Read Now
10
E-Commerce : Concepts, Principles, and Application
by
Qin, Zheng
,
Shuai, Qinghong
,
Wang, Guolong
,
Zhang, Pu
Published 2022
Springer Nature Singapore
Subjects:
“
...
Big
data
...
”
Read Now
11
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by
Paharia, Rajat
Published 2013
McGraw-Hill Education
Table of Contents:
“
... -- The next big thing is
big
data
-- Gamification: the engine of Loyalty 3.0...
”
Call Number:
HF5415.32
Read Now
12
Connected CRM : implementing a big-data-driven, customer-centric business strategy
by
Williams, David
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
... Marketer; Chapter 2: Macro-Trends: A Perfect Storm of
Big
Data
, Digital, and Direct Consumer Engagement...
”
Call Number:
HF5415.5
Read Now
13
Global managerial perspectives of
big
data
strategy in supply chain management
by
Richey Jr., R. Glenn
Published 2015
Council of Supply Chain Management Professionals
Subjects:
“
...
Big
data
/ fast...
”
Call Number:
HD30.215
Read Now
14
Analytics and dynamic customer strategy : big profits from big data
by
Tanner, John F.
Published 2014
Wiley
Table of Contents:
“
... Risk; Using
Big
Data
Effectively; Summary; Notes; Part Two
Big
Data
Strategy; Chapter 4 Creating a
Big
...
”
Call Number:
HF5415.5
Read Now
15
How Digital Intelligence Drives Business Growth
Published 2023
Springer Nature Singapore
Subjects:
“
...
Big
data
...
”
Read Now
16
Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things
by
Weinman, Joe
Published 2015
Wiley
Table of Contents:
“
... Technologies; The Cloud;
Big
Data
; Mobile; The Internet of Things; Social; Notes; Part Two: Information...
”
Call Number:
HF5415.1265
Read Now
17
Digital exhaust : what everyone should know about big data, digitization, and digitally driven innovation
by
Neef, Dale
Published 2015
Pearson Education
Subjects:
“
...
Big
data
/ fast...
”
Call Number:
HD30.215
Read Now
18
Predictive marketing : easy ways every marketer can use customer analytics and big data
by
Artun, Omer
Published 2015
Wiley
Table of Contents:
“
...Part 1: A Complete Predictive Marketing Primer.
Big
Data
and Predictive Analytics Are Now Easily...
”
Call Number:
HF5415
Read Now
19
CRM für Online-Shops : make big data small : Erfolgreiches Customer Relationship Management im E-Commerce
by
Walter, Olga
Published 2016
MITP
Table of Contents:
“
... des eCRM: Daten; 1.1
Big
Data
(Problem); 1.2 CRM-Daten; 1.2.1 Transaktionsdaten; 1.2.2 Retourenquoten...
”
Call Number:
HF5415.5
Read Now
20
Kundenmanagement in der digitalen Welt
by
Jacob, Michael
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Big
data
...
”
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Classification: 381 - Commerce
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381 - Commerce
658 - General management
57
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39
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15
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2
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2
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2
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2
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1
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1
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1
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1
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1
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66
Springer eBooks 2005-
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